The roar of the Goodison Park crowd has always been Everton's twelfth man, but as the club settles into its new Hill Dickinson Stadium, a growing tension is emerging between the financial rewards of TV coverage and the matchday experience for devoted fans.

Premier League broadcasting deals have become a financial juggernaut, pumping essential revenue into clubs like Everton. Between 2014 and 2024, Premier League TV revenues grew by a staggering £3 billion—a figure that outpaces the combined growth of Europe's other top leagues. This money has helped fund the magnificent new stadium, attract top talent, and keep the club competitive on a global stage.

But there's a catch that's hitting match-going supporters hard: fixture rescheduling. This season, a record 270 out of 380 Premier League matches are being broadcast live, up from 200 just a few years ago. For Evertonians, the impact has been brutal. Incredibly, only three Saturday 3pm kick-offs have taken place at Hill Dickinson Stadium this season—the traditional time slot that remains a blackout for live TV in the UK.

Instead, fans are facing a relentless schedule of evening and late-night fixtures. Monday night's clash with Manchester City marks the seventh time Everton have played in that slot this season—more than any other Premier League team. For supporters, that means navigating late-night travel, disrupted routines, and a growing sense of detachment from the club they love.

The decision-making process leaves little room for fan consideration. The Premier League and major broadcasters hold the final say, moving kick-off times to maximize global viewership. While the financial benefits are undeniable, the human cost is becoming increasingly clear. As Everton's new stadium fills with world-class football, the question remains: are the very fans who made the move possible being left behind?