The world of YouTube golf just got a major upgrade. Grant Horvat and the Bryan Brothers—Wesley and George—are taking their talents to the big leagues of sports and entertainment representation.
Provisions Golf, the longtime agency behind these popular creators, has been acquired by The Team, the powerhouse firm founded by industry titan Casey Wasserman. This move officially brings Horvat and the Bryans into the fold of a roster that already includes golf superstars like Nelly Korda and Jason Day, as well as top athletes from other sports, including NFL star Maxx Crosby, WNBA standout Paige Bueckers, and NBA sharpshooter Klay Thompson.
With a combined following of over 4 million across YouTube and Instagram, these golf influencers will now be part of The Team's content creator division. They'll join a lineup of fellow digital stars like Ben Kruper, BustaJack Golf, and Divot Dudes, creating a powerhouse group of online personalities.
But the connections don't stop there. The Team's pro golf division also features PGA Tour regulars like Rickie Fowler, Tony Finau, and Viktor Hovland, along with LIV Golf's Cam Smith. On top of that, The Team runs several PGA Tour events, including the Texas Open and the Grant Thornton Invitational, which mixes LPGA and PGA talent.
Behind the scenes, Provisions founders Joe Gilliland and Josh Morgan are joining The Team as Senior Vice Presidents of Creators, continuing their work from Dallas and Encinitas, California, respectively. Gilliland, a college friend of the Bryan Brothers, has been with them since 2013, while Morgan has been Horvat's longtime agent. The two joined forces in 2021.
The timing of this deal is no coincidence. With golf content creators exploding in popularity, Provisions started fielding interest from agencies in February 2025. "We went back and forth with a number of groups," Gilliland explained. "So we had a pretty good understanding of what the market was."
Ultimately, it came down to The Team and one other suitor. While Gilliland declined to share financial details, the decision speaks volumes about where the world of golf content is headed—and it's a hole-in-one for these creators.