With the World Cup just over a month away, you'd expect FIFA President Gianni Infantino to be laser-focused on soccer's biggest stage. Instead, he's taken an unexpected detour into the world of American college football—and the comparison has fans buzzing.

Infantino has faced mounting criticism over the steep price of World Cup match tickets, and he's clearly had enough. At the Milken Institute Global Conference, the FIFA boss fired back by drawing a surprising parallel to college football ticket costs.

"You cannot go to watch in the U.S. a college game, not even speaking about a top professional game of a certain level, for less than $300," Infantino said. "And this is the World Cup."

It's a bold claim that pits the global pinnacle of soccer against the gridiron traditions of American universities. A FIFA spokesperson later clarified to Front Office Sports that Infantino was indeed referring to American college football—specifically College Football Playoff ticket prices—rather than college soccer.

But Infantino didn't stop there. He also made a rather unique promise for those willing to splurge on premium tickets. "Actually, if somebody buys a ticket for the final for $2 million, I will personally bring him a hot dog and a Coke to make sure that he has a great experience," he said.

Whether this comparison holds water or not, it's clear that FIFA's leadership is keen to reframe the conversation around World Cup affordability—even if it means taking a shot at America's beloved college football tradition.