FIFA leaves Panini for Topps and Fanatics partnership

2 min read
FIFA leaves Panini for Topps and Fanatics partnership

FIFA leaves Panini for Topps and Fanatics partnership

FIFA made a major move by leaving fledgling Panini for a deal with Fanatics-owned Topps as its trading card partner.

FIFA leaves Panini for Topps and Fanatics partnership

FIFA made a major move by leaving fledgling Panini for a deal with Fanatics-owned Topps as its trading card partner.

The soccer collectibles world just got a major shake-up. FIFA has officially ended its long-standing partnership with Panini, choosing instead to team up with Topps—the iconic trading card brand now owned by Fanatics. This bold move, announced Thursday, signals a new era for soccer memorabilia, with the first products set to hit shelves in 2031.

So, what can fans expect? The new lineup will include everything from physical and digital collectibles to classic trading cards, stickers, and even trading card games. It's a full-on play for the hearts (and wallets) of soccer enthusiasts worldwide.

This isn't Fanatics' first dance with FIFA. The company is already the federation's retail and merchandise partner for this summer's World Cup. In fact, the partnership is deepening: Fanatics Fest will host the pre-match press conferences for the World Cup final on July 17, followed by a massive watch party on July 19. It's shaping up to be a celebration of soccer and collectibles like never before.

One of the most exciting developments? Topps is bringing player patches to international soccer for the first time. If you've followed the trading card scene, you know patches are a big deal. A Paul Skenes rookie debut patch card recently sold for a staggering $1.1 million, while a Michael Jordan and Kobe Bryant card featuring a jersey patch from each legend fetched $3.2 million. Now, soccer fans can expect similarly exclusive, high-value patches featuring their favorite World Cup stars.

As World Cup qualifying wraps up, national teams are shifting focus to the biggest tournament on earth. This means it's the perfect time to start following the players who will light up the pitch. From Sweden's electric forward Alexander Isak—who leads the attack for both club and country—to a host of other incredible talents, there's no shortage of stars to watch. Whether you're collecting their cards or just cheering them on, this World Cup is shaping up to be unforgettable.

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