Dallas Cowboys fans have a new name for team owner Jerry Jones: the "Cowboys Curse." And it's not hard to see why after a controversial stadium design flaw resurfaced during a brutal 34-6 loss to the Philadelphia Eagles in November 2024.

The issue? A blinding sun glare at AT&T Stadium—a $1.3 billion arena—that caused star wide receiver CeeDee Lamb to lose a potential game-changing touchdown in the light. The missed opportunity came during a critical moment when the Cowboys could have taken the lead, but instead, the play fell apart as Lamb struggled to track the ball against the harsh afternoon sun.

This isn't a new problem. Fans and players alike have been calling for blackout curtains to block the intense sunlight pouring through the stadium's massive west-side windows for years. The curtains already exist—they're used for concerts and basketball games—but Jones has repeatedly refused to deploy them during football games. Lamb himself has voiced support for the curtains, but the owner remains unmoved.

Jones's reasoning? He sees the sun glare as a strategic advantage. "It has been an advantage for us to know where the sun is," Jones argued, adding that the Cowboys "know where the damn sun's going to be" when they decide to flip the coin. He insists the $1.2 billion stadium was intentionally built with an east-west orientation to give an "outdoor feel" while indoors—a design choice that most NFL teams avoid. The league standard is north-south alignment, which prevents players from looking directly into the sun.

When pressed on the issue, Jones took it a step further, sarcastically suggesting that rather than simply closing the curtains, the team should tear down the stadium and build a new one. The comment left many fans shaking their heads.

This stubbornness is just the latest chapter in a long-running frustration for Cowboys supporters. "If around thirty seasons with no Super Bowl appearances tells you anything, Jerry Jones listens to no one," one fan wrote. Another added, "Jerry Jones not only blinds his own players but also blinds the audience."

For a franchise that prides itself on being "America's Team," the ongoing sun-glare saga is more than just a nuisance—it's a symbol of an organization that seems stuck in its own way. As the Cowboys continue to struggle on the field, fans are left wondering if the biggest obstacle to success isn't the opposing team, but the man in charge.