Formula 1 has just secured a massive new long-term broadcasting deal with Sky, reportedly worth a staggering $1.35 billion (£1 billion). This multi-year extension ensures that fans in the UK, Ireland, and Italy will continue to enjoy top-tier Grand Prix coverage well into the next decade.

Under the terms of the agreement, Sky Sports will broadcast F1 in the UK and Ireland through 2034, while viewers in Italy can catch all the action until 2032. Although F1 hasn't officially disclosed the financial details, RacingNews365 reports that the deal breaks down to approximately $271 million per year over five years—a significant step up from Sky's previous contract, which was set to expire in 2029.

This partnership comes as no surprise given Sky's instrumental role in F1's recent surge in popularity. Since 2019, total viewership in the UK and Ireland has skyrocketed by an impressive 90%. Even more exciting for the sport's future, viewership among fans under 35 has jumped 120%, while female viewership has more than doubled. These numbers highlight how F1 is successfully reaching new and diverse audiences.

F1 President and CEO Stefano Domenicali praised the collaboration, stating: "Sky has always been a dedicated, trusted, and passionate partner since we began our relationship many years ago. Their world-leading approach to live broadcasting, content creation, and behind-the-scenes analysis, led by a truly amazing group of on-screen talent, has made the difference in continuing to grow our sport."

For fans, this means uninterrupted access to the thrill of F1—from the roar of the engines to the drama of the pit lane—for years to come. Whether you're a long-time enthusiast or a newcomer caught up in the excitement, this deal ensures that the world's premier motorsport remains a staple of your viewing experience. So gear up and get ready: the checkered flag is just the beginning.