The countdown to the 2026 Egg Bowl is officially on, and we've got all the details you need to mark your calendars. The annual rivalry clash between Ole Miss and Mississippi State is set to kick off at 11 a.m. on Friday, November 27—Black Friday—at Vaught-Hemingway Stadium in Oxford. The start time and TV channel were confirmed by ESPN on May 12, keeping the same early-morning slot as last year's showdown.

This marks the third consecutive Egg Bowl to be played on Black Friday, a shift from its traditional Thanksgiving Day slot. The change adds a festive, post-feast football vibe that fans have quickly embraced, making it a staple of the holiday weekend sports calendar.

There's an extra layer of intrigue this time around. It will be the first Egg Bowl for new Ole Miss head coach Pete Golding, who was promoted after Lane Kiffin departed for LSU following the 2025 edition of this storied rivalry. Golding steps into a program riding high, as the Rebels have won three straight Egg Bowls—all by double digits. A fourth consecutive victory would be Ole Miss's longest winning streak against Mississippi State since the 1983–86 seasons, when the games were held in Jackson.

For Mississippi State, this game is a chance to flip the script and reclaim bragging rights in the Magnolia State. With both teams gearing up for what promises to be an intense battle, the 2026 Egg Bowl is shaping up as a must-watch for college football fans everywhere. Whether you're repping the red and blue or maroon and white, it's time to get your game-day gear ready for a Black Friday tradition that keeps getting better.