Bryson DeChambeau is already plotting his next move if LIV Golf doesn't survive—and it involves growing his YouTube channel rather than chasing tour cards.
The 32-year-old American, who joined the breakaway series in 2022, says he'll focus on expanding his online presence and only "play tournaments that want me" should the Saudi-backed league fold. The future of LIV was thrown into uncertainty when Saudi Arabia's Public Investment Fund announced it would withdraw its multibillion-dollar backing at the end of the year—a decision DeChambeau says left him "completely shocked."
"I think, from my perspective, I'd love to grow my YouTube channel three times, maybe even more," DeChambeau told ESPN ahead of this week's LIV event at Trump National Golf Club. "I'd love to do a bunch of dubbing in different languages, giving the world more reason to watch YouTube. And then I'd love to play tournaments that want me."
DeChambeau's current LIV contract expires at the end of this season, and he was reportedly seeking a new deal worth $500 million before the PIF announcement. He had believed the fund would finance LIV until 2032, making the sudden withdrawal a major curveball for the league that caused a seismic split in golf when it lured stars away from the PGA Tour with massive paydays.
The two-time US Open winner dismissed recent reports that he's looking to leave LIV before the year ends as "completely untrue," and he turned down a chance to return to the PGA Tour under its returning member program earlier this year. But with LIV now searching for replacement investment under a new independent board, DeChambeau's plans are clearly shifting.
"The egos need to get dropped," DeChambeau said. "Everybody needs to come in with a level-headed playing field, with an opportunistic mindset to grow the game of golf. That's why I came over here. That's why I do what I do on YouTube."
For a player known for his unique approach both on and off the course, DeChambeau's pivot to content creation isn't surprising. His YouTube channel already offers fans a behind-the-scenes look at his game and personality, and he sees it as a way to connect with a global audience—whether or not LIV survives the shakeup.
