Two-time major champion Bryson DeChambeau has revealed a surprising backup plan if LIV Golf ever folds: a full-time pivot to YouTube.
The 31-year-old golfer, known for his scientific approach to the game and charismatic online presence, told reporters that growing his channel has become a serious priority. "If LIV goes away, I'm going all in on content creation," DeChambeau said. "I've built something special with the fans online, and that's not going anywhere."
DeChambeau's YouTube channel has exploded in popularity, featuring everything from trick shots to course vlogs and collaborations with other sports stars. It's a natural extension of his larger-than-life persona—the same energy that made him a fan favorite during his PGA Tour days and later a marquee name in the LIV Golf series.
This isn't just idle chatter. DeChambeau has already invested heavily in his production team and studio setup, treating content creation with the same seriousness he brings to his swing mechanics. For a player who once bulked up to gain distance and revolutionized how we think about course strategy, a digital pivot feels oddly fitting.
Whether LIV Golf survives the ongoing turbulence in professional golf remains to be seen. But one thing is clear: Bryson DeChambeau isn't putting all his eggs in one basket. He's building a brand that can thrive on or off the course—and his fans are along for the ride.
