DAZN’s ViewLift move sets up high-stakes battle for local rights
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DAZN’s ViewLift move sets up high-stakes battle for local rights
DAZN is making its latest attempt to break into the U.S. local sports market by acquiring a platform that already powers several regional sports networks. The streaming service announced an agreement to merge the streaming platform ViewLift into DAZN. ViewLift operates direct-to-consumer streaming s
DAZN is making its latest attempt to break into the U.S. local sports market by acquiring a platform that already powers several regional sports networks. The streaming service announced an agreement to merge the streaming platform ViewLift into DAZN. ViewLift operates direct-to-consumer streaming services for several different U.S. regional sports networks, including Altitude Sports, Monumental…