Dana White is making waves in the boxing world yet again. The UFC CEO and Zuffa Boxing frontman has secured a major signing, bringing former Matchroom Boxing headliner Edgar Berlanga into the fold. This move signals Zuffa's aggressive expansion and its intent to compete with established promotional giants.
Berlanga, the former WBO NABO Super Middleweight champion, parted ways with Eddie Hearn's Matchroom after feeling disrespected by a 2023 booking. While Hearn did deliver him a lucrative, high-profile fight against Canelo Alvarez in 2024, the allure of a fresh start under White's promotional banner proved too strong. Berlanga is looking to rebound and make a statement following a knockout loss to Hamzah Sheeraz last July.
He won't be making the jump alone. Undefeated IBF junior welterweight champion Richardson Hitchins has also signed with Zuffa Boxing, fresh off his stoppage victory over George Kambosos Jr. The dual signing of a powerful super middleweight and a technical champion at 140 pounds showcases Zuffa's strategy to build a diverse and exciting roster from the ground up.
In an official release, Berlanga stated, "Zuffa Boxing is changing the game. I’m here for the biggest fights on boxing’s best platform, here to put the super middleweight division on notice." Hitchins echoed the sentiment, calling it a "major step forward" and vowing to prove he is a "pound-for-pound, generational fighter."
For fight fans and athletes alike, this shift highlights the evolving landscape of combat sports promotion. As Zuffa Boxing continues to secure top talent, the competition for the biggest fights is heating up, promising more high-stakes action for viewers worldwide.
