The Dallas Cowboys are already making headlines, and the season hasn't even started yet. While the official NFL schedule won't drop until Thursday, fans are already scrambling for a piece of the action—and their wallets are wide open.
Mark your calendars: Dallas will kick off the season on Sunday Night Football, September 13, against the New York Giants at MetLife Stadium. It's a prime-time showdown that also marks the debut of Giants' new head coach, John Harbaugh. And if that wasn't enough, the Cowboys will host the Philadelphia Eagles on Thanksgiving Day—a tradition that never gets old.
Even though official tickets aren't on sale yet, secondary markets like StubHub are already moving fast. As of Monday afternoon, upper-deck seats start at $192, while lower-level options begin at $352. The priciest ticket? A jaw-dropping $2,160—nearly $1,000 more than the next most expensive seat. If you want in on the action, you'll need to act quickly.
But it's not just tickets. Fans are also eyeing rookie Caleb Downs jerseys, even though he hasn't been assigned an official number yet. That hasn't stopped eager buyers from snapping up unofficial gear, proving that Cowboys Nation is always ready to rep their team.
Beyond the opener, the Cowboys are expected to be a prime-time staple. Bleacher Report's Kristopher Knox projects Dallas will land six prime-time games this season, tying them with the defending champion Seattle Seahawks and Buffalo Bills, and trailing only the Los Angeles Rams. Despite a so-so 2025 campaign, the Cowboys' star power keeps them in the spotlight.
From the Meadowlands to Thanksgiving at AT&T Stadium, the Cowboys are shaping up to be must-watch TV. Whether you're grabbing tickets or gearing up in fresh merch, now's the time to get ready for another unforgettable season.