Cowboys' pick already leads 2026 draft class in this metric; Dallas has 2 of top 3

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Cowboys' pick already leads 2026 draft class in this metric; Dallas has 2 of top 3

Cowboys' pick already leads 2026 draft class in this metric; Dallas has 2 of top 3

Caleb Downs wasn't chosen until the 11th overall pick, but he already tops the entire 2026 draft class in jersey sales. Malachi Lawrence is No. 3.

Cowboys' pick already leads 2026 draft class in this metric; Dallas has 2 of top 3

Caleb Downs wasn't chosen until the 11th overall pick, but he already tops the entire 2026 draft class in jersey sales. Malachi Lawrence is No. 3.

The Dallas Cowboys are already dominating the 2026 NFL draft class—and they haven't even played a snap yet. According to Fanatics' latest jersey sales report, two of the team's newest stars are flying off the shelves, proving once again that America's Team knows how to make an impression at the register.

Safety Caleb Downs, selected with the 11th overall pick, leads the entire 2026 draft class in jersey sales. That's right—before he's even strapped on his helmet for rookie minicamp, fans are already lining up to show their support. Downs will wear No. 18 this season, but he's already No. 1 in the hearts (and closets) of Cowboys Nation.

Not to be outdone, fellow first-round pick Malachi Lawrence checks in at No. 3 on the list. With two top-three sellers, Dallas is flexing its merchandising muscle in a big way.

The Miami Dolphins are the only other team with multiple players in the top 10. Linebacker Jacob Rodriguez sits at No. 2, while cornerback Chris Johnson holds the No. 6 spot. Interestingly, neither was Miami's first pick—that honor went to tackle Kadyn Proctor. Rodriguez wasn't even selected until the second round, making his early popularity a pleasant surprise for Dolphins fans.

The rest of the top 10 offers some intriguing storylines. Steelers quarterback Drew Allar, a third-round pick, lands at No. 4. His college stardom at Penn State certainly helps, but Pittsburgh fans may also be voting with their wallets for a future beyond Aaron Rodgers. Raiders quarterback Fernando Mendoza (No. 5), Cardinals running back Jeremiyah Love (No. 7), and Jets edge rusher David Bailey (No. 10) round out the list—all top-five draft picks expected to make immediate impacts.

The Patriots and Bears, each boasting massive national fanbases, also saw their first-round selections crack the top sellers. It's a clear sign that while on-field success is the ultimate goal, the business of fandom is already thriving for the class of 2026.

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