Big news for football fans and gamers alike: The Brazilian Football Confederation (CBF) and Electronic Arts Inc. have officially announced a new multi-year licensing and marketing partnership, unveiled this Sunday during Gamescom Latam 2026 in São Paulo. This collaboration brings one of football’s most iconic institutions directly into the world of EA SPORTS FC, promising more authentic and immersive experiences for players around the globe.
Starting with EA SPORTS FC 26 and EA SPORTS FC Mobile, fans can expect exclusive in-game content that celebrates the passion and flair of Brazilian football. The deal ensures that the Seleção—known for its legendary yellow jerseys and samba-style play—will be featured prominently, both on and off the virtual pitch. It’s a move that deepens EA SPORTS FC’s commitment to growing football culture in Latin America, a region where the sport is more than just a game—it’s a way of life.
“Brazil is one of the most passionate and influential communities in the world,” said Jeff Sharma, Vice President of Brand at EA SPORTS FC. “Signing this partnership with the CBF and bringing the National Team back into the game is a monumental moment for FC and for everyone who plays the franchise. It allows us to deepen our commitment to players in Brazil and around the world as we continue to deliver authentic experiences that reflect the culture, passion, and unique talent of Brazilian football.”
The agreement goes beyond licensing, with joint marketing initiatives designed to bring fans closer to the action. From storytelling campaigns to interactive fan engagement, the CBF and EA SPORTS FC are teaming up to create new ways for supporters to celebrate their love for the beautiful game.
“This partnership with EA SPORTS represents an important step in expanding how fans connect with Brazilian football,” said Samir Xaud, president of the CBF. “Together, we will create new ways to celebrate our National Team, our culture, and the unique energy that makes Brazilian football so special.”
For fans looking to rep their favorite team both on-screen and in real life, this partnership also opens the door to exclusive merchandise and apparel opportunities. Whether you’re suiting up for a match in the virtual world or cheering from the stands, the iconic yellow and green of Brazil are set to shine brighter than ever.