Caitlin Clark is already a marketing powerhouse, but she knows that a championship ring could unlock a whole new level of success—both on and off the court.

The Indiana Fever superstar has become the face of the WNBA’s explosive growth. As the league tips off its historic 30th season this weekend, Clark’s impact is impossible to ignore. All 44 of her regular-season games in 2026 will be nationally televised, a testament to her ability to draw record ratings and revenue for women’s sports. Even with an estimated on-court salary of just $119,000 last season, Clark ranked sixth on Sportico’s list of the 15 highest-paid female athletes in 2025, pulling in nearly $16 million in endorsements from major brands like Nike, Gatorade, and State Farm.

Now, as she prepares to face Paige Bueckers, Azzi Fudd, and the Dallas Fever this Saturday, Clark has added another major partnership to her portfolio: a multi-year extension with Xfinity as a brand ambassador. The deal further cements her role as a cornerstone of the company’s basketball strategy, which includes being the official TV service provider for both the WNBA and NBA.

But for all her commercial success, Clark knows that true greatness is measured in wins. “One of the most important things somebody ever said to me is you’ve reached this point, but as you continue to grow, the thing you have to do is be able to win,” she shared. “I feel like that’s the point I’m at now. You have to be able to win. That’s my main focus—winning and winning a championship. Everything else will come along with that.”

Last season, Indiana managed to win without Clark, who was sidelined for most of the year with groin and ankle injuries, playing only 13 games. She even missed the All-Star weekend in Indianapolis, which was meant to be her showcase moment. Now healthy and hungry, Clark is ready to prove that her marketing magic is only just beginning—and that winning is the ultimate game-changer.