Monday after the 2026 NFL Draft, during his interview on WGR, Buffalo Bills president of football operations/general manager Brandon Beane all but officially shut the door on Keon Coleman playing for another team this season.

Crazier heel-turns have occurred in the NFL — in fact, they happen often — but the below statements from Beane indicate the club is convicted on Coleman’s roster status.

Brandon Beane said teams reached out to the Bills about Keon Coleman between the Combine and owner's meetings, but "we shut those down. Our intention is for Keon to be here, so the word was out, so no calls this weekend. We've hit the reset button with him and hopefully the… https://t.co/KjR8ZcbU2g

This sentiment echoes what Beane himself, head coach Joe Brady, and Co. have publicly stated regarding Coleman all offseason. I’d argue this is the most emphatic vote of confidence to date.

To write Coleman had a tumultuous sophomore season in the NFL would be an understatement. The first pick in the second round of the 2024 NFL Draft was disciplined twice by Buffalo’s coaching staff for in-week practice tardiness and finished the regular season with just 404 yards on 38 receptions. His catches per game increased from 2.2 in his rookie season to 2.9 last year, yet his yards per game dipped from 42.8 to 31.1.

I, personally, don’t believe Coleman is going to become a viable NFL receiver out of thin air. My not overly encouraging pre-draft assessment of Coleman is baked into that evaluation — so too is his marginal-at-best production through two seasons and maturity issues.

Even if you’re clinging to hope for Coleman — as the Bills seemingly are — the broader reasoning for my unpromising take on Coleman centers around very little recent historical precedent for a sudden emergence in Year 3 for a wide receiver who struggled as mightily as Coleman has in his first two professional campaigns.