The Boston Celtics are already looking ahead to the 2026 NBA Playoffs, announcing a major new partnership that will shape the fan experience. The storied franchise has named Amica Mutual Insurance and global investment manager PIMCO as Co-Presenting Partners for their postseason run, signaling a long-term commitment to enhancing the playoff atmosphere for their dedicated fanbase.
This multi-faceted partnership is designed to bring the energy of the playoffs to every corner of Celtics Nation. Fans at TD Garden can expect exclusive co-branded giveaways during home games, while the partnership's presence will be felt throughout the arena and across the city of Boston with prominent street banners. The collaboration will also come to life digitally through co-branded content across the Celtics' official social media channels, ensuring fans everywhere can feel connected to the action.
Beyond the arena, the Celtics are planning a series of community-focused events to build excitement. To tip off each playoff round, the team will host a pep rally at a school in the greater New England area, proudly sponsored by their official apparel partner, New Balance. The organization is also launching its "Different Here" playoff campaign, featuring a promotional video narrated by Boston's own artist Bia, who will showcase her track "WE ON GO."
The playoff experience will be amplified with DJ entertainment at The Hub on Causeway, special in-arena activations on game days, and a robust digital countdown across social media leading up to each contest. Every fan attending a home playoff game will receive an exclusive giveaway, with special halftime performances to be announced, promising unforgettable moments in the quest for Banner 19.
"Even with 12 consecutive appearances, the postseason never gets old," said Celtics Team President Rich Gotham. "This is what we work all season long to achieve and none of it would be possible without the incredible support we get from our fans and our team partners like Amica and PIMCO." Echoing this sentiment, Amica's leadership expressed honor in continuing the partnership, wishing the organization success in its championship pursuit.