The college basketball world is buzzing with excitement over Duke's groundbreaking three-game streaming deal with Amazon—but not everyone is cheering. A heated broadcast rights dispute has emerged, with the Big Ten Conference pushing back hard against the arrangement.

At the center of the controversy is the highly anticipated neutral-site showdown between Duke and Michigan, scheduled for December 21 at the legendary Madison Square Garden in New York City. The game is part of a landmark package that also features Duke facing UConn in Las Vegas on November 25 and Gonzaga in Detroit on February 20.

Duke, working alongside the ACC and longtime television partner ESPN, orchestrated this innovative deal in exchange for future scheduling commitments. But the Big Ten, backed by its primary broadcast partner Fox, has officially notified both the ACC and ESPN that it believes it holds the rights to the Duke-Michigan matchup.

Here's where it gets complicated: The Big Ten and ACC previously struck an agreement to alternate broadcast rights for neutral-site games played between their members in what's called "shared territory"—and New York City falls squarely into that category. According to league officials, the ACC's partner ESPN received the rights to last season's Duke-Michigan game in Washington, D.C., another shared territory. That game itself was a return for the Duke-Illinois matchup that aired on Fox the season before.

In a message sent to ACC leaders and ESPN on Thursday, Big Ten officials made their position crystal clear: this game belongs to them.

ESPN and the ACC, however, maintain that Duke was within its rights to license the game to Amazon. Sources tell Yahoo Sports that while ESPN gave Duke the green light to move forward with the streaming giant, the school was responsible for securing its opponent. The key sticking point? If the game is played in shared territory, tradition dictates that the visiting team—in this case, Michigan—handles the rights.

As both conferences dig in their heels, fans are left wondering whether this marquee matchup at basketball's most famous arena will ultimately find its home on Amazon, Fox, or somewhere else entirely. One thing is certain: this dispute is far from over.