Behind the Seams: Inside the Braves’ creative team’s design process for the new City Connect uniforms

2 min read
Behind the Seams: Inside the Braves’ creative team’s design process for the new City Connect uniforms

Behind the Seams: Inside the Braves’ creative team’s design process for the new City Connect uniforms

I got to speak with Atlanta Braves Creative Director Insung Kim in order to get some insight as to what went into the design for the new uniforms

Behind the Seams: Inside the Braves’ creative team’s design process for the new City Connect uniforms

I got to speak with Atlanta Braves Creative Director Insung Kim in order to get some insight as to what went into the design for the new uniforms

The Atlanta Braves have just pulled back the curtain on their updated City Connect uniforms, and they're a direct love letter to a defining era. This isn't just a new look; it's a carefully crafted tribute to the 1980s, a time when the Braves, broadcast nationwide on Ted Turner's TBS Superstation, captured the hearts of a generation of fans across the country.

Leading this sartorial time capsule is Braves Creative Director Insung Kim. Tasked with designing a fresh identity for a franchise steeped in iconic uniforms, Kim looked to the past to inspire the future. "We have this large reach of Braves fans all over the country and all over the world who grew up watching the Braves on TBS," Kim explained. "We wanted to celebrate those fans and talk about that heyday in Braves Country."

The result is a uniform dripping with nostalgia. The cornerstone is a period-perfect powder blue palette, a hallmark of '80s baseball fashion. The design features a light blue pullover jersey with crisp white lettering and red trim, paired with classic white pants accented by bold piping. Completing the throwback vibe are the cap and helmet, sporting a light blue crown and a navy visor featuring the iconic lowercase "a."

For fans and jersey collectors, this release is more than just apparel. It's wearable history, connecting today's team to the legacy that built a national fanbase. It’s a perfect example of how sports design can tell a story, stitching together memories, community, and team pride into every seam.

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