Atrium Health doubles down on Carolina Panthers partnership with new naming rights deal

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Atrium Health doubles down on Carolina Panthers partnership with new naming rights deal

Atrium Health doubles down on Carolina Panthers partnership with new naming rights deal

Atrium Health and the NFL Carolina Panthers have reached a long-term extension of the health-care system’s sponsorship that adds naming rights to an indoor practice facility now under construction near Bank of America Stadium.

Atrium Health doubles down on Carolina Panthers partnership with new naming rights deal

Atrium Health and the NFL Carolina Panthers have reached a long-term extension of the health-care system’s sponsorship that adds naming rights to an indoor practice facility now under construction near Bank of America Stadium.

The Carolina Panthers are doubling down on their commitment to excellence, both on and off the field. In a major move announced Thursday, Atrium Health has significantly expanded its long-standing partnership with the NFL franchise, securing the naming rights to the team's new indoor practice facility currently under construction adjacent to Bank of America Stadium.

This multi-year extension deepens an already strong relationship and signals a shared focus on peak performance. For the Panthers, a state-of-the-art indoor facility is a game-changer, providing a controlled environment for year-round training, rehabilitation, and strategic development—essential for navigating a grueling NFL season.

While the specific financial terms remain confidential, industry context highlights the value of such a deal. As the nation's most popular spectator sport, the NFL commands premium partnerships. This investment by Atrium Health underscores the powerful synergy between elite athletic performance and premier healthcare, a cornerstone for any team with championship aspirations.

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