Arsenal have officially unveiled their new sleeve sponsor, with global payroll and HR platform Deel stepping in to replace Visit Rwanda. The announcement marks a significant upgrade for the Gunners, both in terms of partnership value and commercial ambition.

Deel, which initially joined the Arsenal family earlier this year, will now feature prominently on one of the most recognizable shirts in world football. The deal is reportedly worth around £18 million per year—nearly double the £10 million annual fee from the previous agreement with Visit Rwanda, which ran from 2018.

Juliet Slot, Arsenal's Chief Commercial Officer, expressed excitement about the new partnership: "Our iconic kit and sleeve is one of the most visible positions in world football, and we're delighted to be welcoming Deel's name there. Deel will support how we operate as a club as we enter this next chapter in our relationship. All our partnerships play a direct role in delivering our long-term ambition to win major trophies in a financially sustainable way."

Alex Bouaziz, Co-Founder and CEO of Deel, added: "When we partnered with Arsenal last year, we said this was just the beginning. Arsenal and Deel are already working closely together, and the club will be rolling out Deel's platform across its workforce and HR operations in the coming months. Having our name on one of the most iconic shirts in world football is a proud moment for everyone at Deel, and a reflection of a partnership built on shared global ambition."

This new sleeve deal places Arsenal third in the Premier League's sponsorship hierarchy, trailing only Manchester United and Manchester City, both of whom command £20 million per season for their sleeve placements. For context, the previous Visit Rwanda partnership had drawn criticism from fans over the years, making this switch a welcome refresh for many supporters.

Looking ahead, Arsenal are set to launch their new kit for the 2026/27 season on Friday, and early previews suggest a sharp design. The away kit has also generated buzz, with early glimpses calling it "a beauty." For fans eager to see the new look before the official reveal, sneak peeks are already circulating.

This partnership isn't just about branding—it's a strategic move that aligns with Arsenal's broader goals. As the club continues to push for major trophies, securing high-value commercial deals like this one helps maintain financial stability while funding on-pitch ambitions. For Deel, it's a chance to build global visibility alongside a club with a massive international following.