The Dallas Cowboys offense was electric in 2025—ranking fifth in EPA per play, sixth in success rate, second in yards per game, and seventh in points per game. But after a season that fell short of expectations, there's plenty of room to take things to the next level in 2026. Here are three ways the Cowboys can rev up their offense and make a serious playoff push.

1. Keep CeeDee Lamb and George Pickens on the field together. Last season, first-year Cowboy George Pickens brought a spark of explosiveness that had been missing from the passing game. But when CeeDee Lamb missed time with a high-ankle sprain and a concussion, Pickens was thrust into the WR1 role for long stretches. He delivered, but the real magic happens when both are healthy and lining up together. A full 17-game season with this dynamic duo would boost efficiency, yardage, and scoring—and give defenses nightmares.

2. Get more aggressive on fourth down. Head coach Brian Schottenheimer silenced many doubters with his play-calling and design in his first year at the helm. But one area that needs work: fourth-down decision-making. The Cowboys had the sixth-best fourth-down conversion rate in the NFL, yet they often settled for long field goals, leaning on kicker Brandon Aubrey's leg. Given how the defense struggled, Schottenheimer should have trusted his offense more. In 2026, expect a bolder approach that keeps drives alive and puts points on the board.

3. Build on continuity and chemistry. With a year of Schottenheimer's system under their belts and a full offseason to mesh, Lamb and Pickens can develop even sharper timing and route synergy. That chemistry, combined with smart fourth-down aggression and a healthy roster, could transform a very good offense into a truly elite one. For Cowboys fans, 2026 is all about taking that next step.