The NFLPA Rookie Premiere is back, and the Los Angeles Rams are sending two of their brightest new stars to the event. This annual gathering, taking place in Los Angeles, is a rite of passage for the league's most marketable rookies, giving them a first-hand look at the business side of the game. Think of it as a crash course in building a personal brand, connecting with sponsors, and stepping into the financial spotlight that comes with being an NFL player.

Representing the Rams at the 2026 Rookie Premiere are first-round quarterback Ty Simpson and second-round tight end Max Klare. Both players have already proven they can command attention, thanks to their standout college careers. Simpson, a former Alabama standout, and Klare, from Ohio State, have played on the biggest stages in college football, including the 2025 College Football Playoffs. Their experience in high-pressure, nationally televised games has made them household names, and now they're ready to translate that fame into off-the-field success.

Interestingly, Klare wasn't originally on the invite list but appears to be stepping in for Buccaneers first-round edge rusher Rueben Bain Jr. It's a well-deserved opportunity for Klare, whose athleticism and personality make him a natural fit for the event's focus on connecting rookies with the commercial power of the NFL Players Association and its partners.

The Rams' duo will also have a unique advantage heading into their rookie season. The team is set to open the 2026 season in Melbourne, Australia, giving Simpson and Klare a global platform from day one. That international exposure, combined with their college pedigree, makes them prime candidates for nationwide and even worldwide marketing campaigns. For Rams fans, seeing these two at the Rookie Premiere is just the beginning of what promises to be an exciting year.